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List of Publications

In Association with Amazon.com

The Unicode Standard, Version 5.0

Guide to Ms Windows Vista Globalization Features

TGP brings you the most updated selection of books on topics such as Web development and E-Commerce Strategies for a Global Audience, Human Factors and Interaction Design, Contextual Design, Information Architecture, Handheld Design, Internationalization under Solaris, Windows/NT, MacIntosh, Unicode, Java, XML, Visual Basic, Multilingual Testing, Cross-Cultural Business and Marketing, High-Tech Markets' Dynamics around the world and more. You'll also find excellent new books that discuss what you can and cannot get from usability surveys. Click on the title of any of the listed publications to obtain more information or make your purchase on-line.

Advanced Windows: The Developer's Guide to the Win32 API for Windows NT 3.5 and Windows 95

Author: Jeffrey Richter
Publisher: Microsoft Press, February 1995
ISBN: 1556156774

Another One Bites the Grass: Making Sense of Int'l Advertising

Author: Simon Anholt
Publisher: John Wiley & Sons, Jan. 2000
ISBN: 0471354880

Application Programming for Windows NT

Authors: William H. Murray, Chris H. Pappas
Publisher: Osborne McGraw-Hill, May 1993
ISBN: 0078819334

A Practical Guide To Localization (Language International World Directory)

Author: Bert Esselink
Publisher: John BenJamins Publishing Company, Revised Edition Vol. 4 September 2000
ISBN: 1588110060

Becoming A Translator

Authors: Douglas Robinson, Doug Robinson
Publisher: Routledge, December 1997
ISBN: 0415148618

Beyond Borders: Web Globalization Strategies

Author: John Yunker
Publisher: New Riders Publishing, August 22, 2002 (first edition)
ISBN: 0735712085

Business Without Borders: A Strategic Guide to Global Marketing

Author: Donald A. DePalma
Publisher: John Wiley & Sons, May 2002 (first edition)
ISBN: 0471204692

CJKV Information Processing

Author: Ken Lunde
Publisher: O'Reilly & Associates, January 1999
ISBN: 1565922247

Contextual Design: A Customer-Center Approach to Systems Design

Authors: Hugh Beyer, Karen Holtzblatt
Publisher: Morgan Kaufmann Publishers, March 2002
ISBN: 1558604111

Creating Worldwide Software: Solaris Int'l Developer's Guide

Authors: Bill Tuthill, David Smallberg
Publisher: Prentice Hall, Upper Saddle River, NJ, 2nd Edition, 1997
ISBN: 0134944933

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Author: Geoffrey Moore
A must Read! Crossing the Chasm demonstrated the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf, the "chasm", exists between the market made up of early adopters, and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs.

Cultures and Organizations: Software of the Mind Intercultural Cooperation and Its Importance for Survival

Author: Geert Hofstede
Publisher: McGraw Hills, 1997
ISBN: 0077074742

Developing International Software - For Windows 95 and Windows NT

Author: Nadine Kano
Publisher: Microsoft Press, Redmond, WA, 1995
ISBN: 0556158408

Diccionario de términos de comunicaciones y redes

Author: Anna Navarro Schlegel
Publisher: Cisco Press (Pearson Education), Spain, October 2002
ISBN: 8420534714

Digital Guide to Developing International Software

Editor: Digital Equipment Corporation/Corporate User Publications
Publisher: Digital Press, Bedford, MA, 1991
ISBN: 1555580637

Doing Business Internationally: The Guide to Cross-Cultural Success

Authors: Terence Brake, Danielle Medina Walker, Walker Thomas
Publisher: Irwin Professional Publications, 1994
ISBN: 0786301171

Don't Make Me Think! A Common Sense Approach to Web Usability

Authors: Steve Krug, Roger Black
Publisher: Irwin Professional Publications, October 2000
ISBN: 0789723107

Do's and Taboos Around the World for Women in Business

Authors: Roger E. Axtell, Tami Briggs, Margaret Corcoran
Publisher: John Wiley & Sons, 1997
ISBN: 0471143642

Do's and Taboos of Humor Around the World: Stories and Tips from Business and Life

Author: Roger E. Axtell
Publisher: John Wiley & Sons, 1999
ISBN: 0471254037

Global Marketing and Advertising: Understanding Cultural Paradoxes

Author: Marieke K. De Mooij
Publisher: Sage Publications, 1997
ISBN: 0803959702

Global Marketing for the Digital Age:  Globalize Your Business With Digital and Online Technology

Author: Bill Bishop
Publisher: Ntc Business Books, 1999 
ISBN: 0844222542

Gestures: The Do's and Taboos of Body Language Around the World

Authors: Roger E. Axtell, Mike Fornwald (Illustrator)
Publisher: John Wiley & Sons, 1998 
ISBN: 0471183423

Global Software:  Developing Applications for the International Market

Author: David Taylor
Publisher: Springer-Verlag, New York, N.Y, 1992 
ISBN: 0387977066

Global Software Teams: Collaborating Across Borders and Time Zones

Author: Erran Carmel
Publisher: Prentice Hall PTR, 1999 
ISBN: 013924218X

Global Solutions for Multilingual Applications: Real-World Techniques for Developers and Designers

Author: Chris Ott
Publisher: John Wiley & Sons, Inc. 1999
ISBN: 0471348279 

GUI Bloopers: Don'ts and Do's for Software Developers and Web Designers

Author: Jeff Johnson
Publisher: Morgan Kaufmann Publishers, March 2000
ISBN: 1558605827

Guide to MacIntosh Software Localization

Editor: Apple Computer Inc.
Publisher: Addison-Wesley Publishing Company, Reading, MA, 1992
ISBN: 0201608561

Handbook of Cross-Cultural Marketing

Author: Paul A. Herbig
Publisher: John Wiley & Sons, 1997
ISBN: 078900285X

Handheld Usability

Author: Scott Weiss
Publisher: John Wiley & Sons, July 15, 2002 (first edition)
ISBN: 0470844469

How to Conduct Your Own Survey

Authors: Priscilla Salant, Don A. Dillman
Publisher: John Wiley & Sons, October 1994 (first edition)
ISBN: 0471012734

Ideo: Masters of Innovation

Author: Jeremy Myerson
Publisher: Neues Publishing Company, May 2001
ISBN: 3823854852

Improving Survey Questions: Design and Evaluation (Applied Social Research Methods Series, Vol 38)

Author: Floyd J. Fowler Jr.
Publisher: Sage Publications, September 1995
ISBN: 0803945833

Information Architecture: Blueprints for the Web

Author: Christina Wodtke
Publisher: New Riders, 2002
ISBN: 0735712506

Information Architecture for the World Wide Web: Designing Large-Scale Web Sites

Authors: Louis Rosenfeld, Peter Morville, Jakob Nielsen
Publisher: O'Reilly & Associates, second edition August 2002
ISBN: 0596000359

Information Design

Authors: Robert E. Jacobson (editor), Richard Saul Wuman, Jef Raskin author of Chapter 16 "Rationalizing Information Representation"
Publisher: MIT Press, 1999
ISBN: 026210069X

In Other Words : A Courseware on Translation

Author: Mona Baker
Publisher: Routledge, 1st Edition August 1992
ISBN: 0415030862

Inside the Tornado

Author: Geoffrey Moore
A must Read! On the other side of the chasm, product applications must be researched and modified to fit an ever growing number of market niches; Moore's "bowling alley" metaphor. By migrating applications to new customers and by creating new applications for existing customers, niches give way like struck bowling pins until the installed customer base reaches critical mass. Then, you're "inside the tornado."

International Dimensions of Organizational Behavior

Author: Nancy J. Adler
Publisher: South-Western Publications, 1996
ISBN: 0538861363

Internationalization and Localization Using Microsoft .Net

Authors: Nick Symmonds, Nicholas Symmonds
Publisher: APress. 1st Edition January 25, 2002
ISBN: 1590590023

International Technical Communication: How to Export Information About  High Technology

Author: Nancy L. Hoft
Publisher: John Wiley & Sons, 1995
ISBN: 0471037435

Internationalization With Visual Basic

Author: Michael S. Kaplan
Publisher: Sams, September 2000
ISBN: 0672319772

Internationalization Using the Java (tm) Platform

Author: John O'Conner
Publisher: Addison-Wesley Pub. Co., 1st edition to be published February 22, 2002
ISBN: 0201615681

International Programming for Microsoft Windows 

Author: David A. Schmitt
Publisher: Microsoft Press, April 2000
ISBN: 1572319569

Internationalizing Windows Software - Microsoft Windows 3.1 Developer's Workshop

Author: William S. Hall
Publisher: Microsoft Press, Redmond, WA, 1993
ISBN: 1556154801

International User Interfaces

Authors: Jakob Nielsen, Elisa M. Del Galdo, Jakob Nielson
Publisher: John Wiley & Sons, 1996
ISBN: 0471149659

Java Internationalization

Authors: Andrew Deitsch, David Czarnecki, Andy Deitsch
Publisher: O'Reilly & Associates, March 2001
ISBN: 0596000197

Java Tools for Extreme Programming

Publisher: John Wiley & Sons, 2001
ISBN: 047120708X

Kiss, Bow, or Shake Hands: How to Do Business in 60 Countries

Authors: Terri Morrison, Wayne A. Conaway, George A. Borden, Hans Koehler
Publisher: Adams Media Corp., 1995
ISBN: 1558504443

Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet

Author: Geoffrey Moore
A must Read! Living on the Fault Line focuses on a single theme: How should the management of a public company that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us? In this new book, Moore guides executives and managers who are coping with disruptive technology, destabilizing their core market positions, providing them with new models, metrics, and organizational practices to meet the challenges of the new economy.

Mail and Internet Surveys: The Tailored Design Method

Author: Don A. Dillman
Publisher: John Wiley & Sons, November 1999
ISBN: 0471323543

Management Worldwide: The Impact of Societal Culture on Organizations Around the Globe

Authors: David J. Hickson, Derek Salman Pugh
Publisher: Penguin USA, 1996
ISBN: 0140149813

Managing Your Documentation Projects

Author: Joann T. Hackos
Publisher: John Wiley & Sons, 1st Edition March 1994
ISBN: 0471590991

Marketing Guide: Preparing Products for the Global Marketplace

Publisher: Lingo Systems, Portland Oregon USA

Price Info: $27.37 per copy. Available via email as a text file attachment.

Multicultural Management 2000: Essential Cultural Insights for Global Business Success (Managing Cultural Differences Series)

Authors: Farid, Ph.D. Elashmawi, Philip R., Ph.D. Harris
Publisher: Gulf Publications, 1998
ISBN: 0884154947

Nimble Documentation: The Practical Guide For World-Class Organizations

Author: Adrienne Escoe
Publisher: Amer Society for Quality, August 1997
ISBN: 0873894235

Professional XML

Author: Mark Birbeck, et al
Publisher: Wrox Press Inc., January 2000
ISBN: 1861003110

Programming for the World: A Guide to Internationalization

Author: Sandra Martin O'Donnell
Publisher: Prentice Hall, April 1994
ISBN: 0137221908

Programming the Windows 95 User Interface (Microsoft Programming)

Author: Nancy Winnick Cluts
Publisher: Microsoft Press, Redmond, WA, 1995
ISBN: 155615884X

Questionnaire Design, Interviewing and Attitude Measurement

Author: A.N. Oppenheim
Publisher: Pinter Pub, September 1999
ISBN: 0826451764

Read Me First: A Style Guide for the Computer Industry

Editor: Sun Technical Publications
Publisher: Prentice Hall PTR, January 1996
ISBN: 0134553470

Riding the Waves of Culture: Understanding Cultural Diversity in Global Business

Authors: Alfons Trompenaars, Charles Hampden-Turner, Fons Trompenaars
Publisher: Irwin Professional Publications, 1998
ISBN: 0786311258

Software for Use: A Practical Guide to the Models and Methods of Usage-Centered Design

Authors: Larry L. Constantine, Lucy A. D. Lockwood
Publisher: Addison-Wesley Pub Co, Reading, MA, 1st edition April 1999
ISBN: 0201924781
The book won Software Development's coveted Jolt Award for Product Excellence as the best book of 1999.

Software Internationalization and Localization: An Introduction

The new edition of this book is entitled  TGP Courseware for the SW/Web Industry

Authors: Tiziana Perinotti, E. Uren, and R. Howard
ITP (formerly VNR Publishing)
288 pages, paper, ISBN: 0442014988
First Edition August 1993

Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols

Author: Henry Dreyfuss
Publisher: John Wiley & Sons
ISBN: 0471288721

Testing Computer Software

Authors: Kaner, Falk, Nguyen
Publisher: Van Nostrand Reinhold, New York, N.Y, 1993, 2nd Edition 1999
ISBN: 0471358460

The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm

Authors: Tom Kelley, Jonathan Littman, Tom Peters
Publisher: DoubleDay, January 2001
ISBN: 0385499841

The Chicago Manual of Style : The Essential Guide for Writers, Editors, and Publishers (14th Edition)

Author: John Grossman
Publisher: University of Chicago Press
ISBN: 0226103897

The Craft of Translation (Chicago Guides to Writing, Editing and Publishing)

Authors: John Biguenet, Rainer Schulte
Publisher: University of Chicago Press, 1st Edition 1989
ISBN: 0226048691

The Gorilla Game

Author: Geoffrey Moore
The Gorilla Game offers its readers a coherent low-risk, high-reward approach to high-tech investing. Readers will gain understanding of the unique workings of the high-tech sector and learn how to build a solid investment strategy around purchasing and holding stocks of, what the author calls, "gorilla" companies.

The Guide to Translation and Localization: Preparing Products for Foreign Markets

Publisher: Lingo Systems, Portland, Oregon, 1999, 1st Edition
ISBN: 0769500226

The GUI Guide: International Terminology for the Windows Interface

Editor: Microsoft Corporation
Publisher: Microsoft Press, Redmond, WA, 1993
ISBN: 1556155387

The Humane Interface: New Directions for Designing Interactive Systems

Author: Jef Raskin
Publishers: Addison-Wesley Pub Co, 2000, 1st Edition
ISBN: 0201379376

The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How To Restore The Sanity

Author: Alan Cooper, Paul Saffo (Foreword)
Publishers: Sams
ISBN: 0672316498

The Microsoft Manual of Style for Technical Publications

Editor: Microsoft Corporation
Publisher: Microsoft Press, Redmond, WA, 1998
ISBN: 1572318902

The Savvy Client's Guide to Translation Agencies

Author and Publisher: Byte Level Research, October 2002
ISBN: B000077VFS

The Translator's Handbook

Author: Morry Sofer
Publisher: Schreiber Publishing, 3rd Edition January 15 2000
ISBN: 1887563482

The Unicode Standard, Version 5.0

Editor: Unicode Consortium
Publisher: Addison-Wesley Professional; 5 edition (November 9, 2006)
ISBN: 0321480910

The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design

Author: Deborah J. Mayhew
Publisher: Morgan Kaufmann Publishers, March 1999
ISBN: 1558605614

The Windows Interface Guidelines for Software Design: An Application Design Guide

Editor: Microsoft Corporation
Publisher: Microsoft Press, Redmond, WA, 1995
ISBN: 1556156790

The World's Writing Systems

Authors: Peter T. Daniels, William Bright
Publisher: Oxford University Press, 1996
ISBN: 0195079930

Translating into Success: Cutting-Edge Strategies for Going Multilingual in a Global Age

Author: Robert C. Sprung
Publisher: John Benjamins, August 2000
ISBN: 1556196318

Turning Research into Results: A Guide to Selecting the Right Performance Solutions

Authors: Richard E. Clark, Fred Estes
Publisher: The Center for Effective Performance, July 2002
ISBN: 1879618281

Understanding Japanese Information Processing

Author: K.Lunde
Publisher: O'Reilly and Associates, Inc. Sebastopol, CA, 1993
ISBN: 1565920430

Unicode : A Primer

Author: Tony Graham
Publisher: Hungry Minds, Inc., April 2000
ISBN: 0764546252

User and Task Analysis for Interface Design

Authors: Joann T. Hackos, Janice C. Redish
Publisher: John Wiley & Sons, February 1998
ISBN: 0471178314

Using JAVA 1.1 Special Edition

"Using Internationalization" by Eric Ries, Chapter 16, page 267
Author: Joseph Weber with several other contributors
Publisher: Que Corporation, 1997
ISBN: 0789710943

Using the Web to Compete in a Global Marketplace

Author: Browning Rockwell
Publisher: John Wiley & Sons, 1998
ISBN: 047125262X

Website Localization: A Practical Solution

Author: Alexander Udalov

This 18-page Guide available in text file format will provide you with a practical solution to website multi-language localization issues. This is becoming more and more critical knowledge that any web developer and IT professional must have. Topics are covered as follows: 

  • Russian language localization is discussed in detail as a representative sample of more general non-American-English, non-Latin language HTML translations.
  • Server vs. client localizations are considered in technical detail.
  • Working code samples are given.
  • Usual localization mistakes and faulty Web designs are discussed and mended for better localization solutions.

Price Info: $27.37 per copy. Available via email as a text file attachment.

Writing Localizable Software for the MacIntosh

Author: D.R.Carter
Publisher: Addison-Wesley Publishing Company, Reading, MA, 2001
ISBN: 0201570130

XML Globalization and Best Practices: Using XML Schemas and XML-Data

Author: James Bean
Publisher: ActiveEducation, February 2001
ISBN: 1582641293

XML Internationalization and Localization

Author: Yves Savourel
Publisher: Sams, June 2001
ISBN: 0672320967

XML Handbook

An XML resource with 100,000 copies in print
Authors: Charles F. Goldfarb, Paul Prescod
Publisher: The Charles F. Goldfarb Definitive XML Series, 4th edition, December 2001
ISBN: 0130651982

X Windows on the World: Developing Internationalized Software with X, Motif, and CD

Author: Thomas C. McFarland
Publisher: Prentice-Hall, 1996
ISBN: 0133597873